Raising awareness of the dangers of carbon monoxide poisoning
How do you raise awareness of something that you can’t see, smell or taste?
We were shocked to discover that only 6% of the UK can identify the most common symptoms of carbon monoxide poisoning. So we made it our mission during Carbon Monoxide Awareness Week in November 2016 to try and change this statistic.
But, how do you increase awareness of something that you can’t see, smell or taste?
We enlisted the help of six imaginative children from Brighton to bring the risks to life by drawing what they think the deadly gas would look like if it wasn’t invisible.
A group of talented designers then interpreted the children’s drawings to create a series of professionally illustrated characters to really bring the monsters to life and to give the invisible gas an identifiable persona.
We filmed the kids when they were drawing their monsters and created a short video to try and increase awareness of the risks of carbon monoxide. We’re very excited that as of December 2016, this video has been viewed over 400,000 times on YouTube and Facebook! If you missed it during Carbon Monoxide Awareness Week, we thought you might want to take a look at it now.