How Juice started

Developed through a partnership between npower and Greenpeace in 2001, npower Juice is clean, green electricity at no extra cost to you or the planet

Greenpeace was working to show industry and the government that there is widespread consumer demand for clean, renewable electricity. Greenpeace developed Juice with npower to enable customers to choose green electricity and Greenpeace did not benefit financially from npower Juice.

Andy Duff, CEO RWE npower:

"Through our clean electricity, we can help people across the country make a difference. For every unit of electricity taken from the National Grid by customers of npower Juice, we will replace it with a unit of electricity from renewable sources. This will effectively offset their electricity use and help reduce the greenhouse gasses entering the atmosphere."

Stephen Tindale, Executive Director, Greenpeace UK:

"North Hoyle is the beginning of mainstream wind power development and the dawn of a new clean energy era for Britain. Global warming is the greatest threat facing the planet, but the power flowing ashore today demonstrates we have the solutions to tackle it. It's great news for all our futures."

Tony Blair, former UK Prime Minister:

"I am pleased to celebrate what even a few years ago would have been the most unlikely of partnerships - npower and Greenpeace - and their inauguration of the North Hoyle Offshore Wind Farm."